REWIND was created with a clear ambition: to rethink temporary experiences by designing flooring solutions that are lighter, smarter and designed with a far more conscious material footprint than traditional alternatives. But even within a circular model, materials eventually reach a point where their original use ends. The real challenge lies in what happens next.
That is where Retile Floor enters the picture as a Rethinker-case that demonstrates how circular thinking can move beyond individual solutions and grow into a shared ecosystem.
From End Point to Starting Point
Retile Floor is an exclusive development by 4foreverything, an experiential marketing agency, in collaboration with HMY. The company shared the same circular mindset as REWIND. Faced with the question of how to valorize post-event REWIND carpet waste, 4foreverything looked beyond conventional recycling paths and explored how this material could be transformed into something entirely new.
“We saw REWIND recyclable event carpets as an opportunity to work on a circularity proposal, converting used carpet into a new product that can be reintroduced into the trade show industry” explains Raquel Seiz from 4foreverything. “The quality of REWIND carpet and composition made it the perfect starting point for a durable, modular flooring system.”
In collaboration with HMY Group, this thinking led to Retile Floor: a modular polypropylene tile system made from recycled REWIND carpet. The tile is designed for repeated use in events, retail and experiential environments, and can be recycled to re-enter the production system.
In this sense, Retile Floor quite literally continues where REWIND stops. Not as a closed-loop collaboration, but as part of a broader circular ecosystem, in which the right partners each add value at the right moment.
A Practical Answer to a Structural Industry Problem
The event industry still rely heavily on single-use flooring solutions. Vast surfaces of carpet are installed, used once and discarded. Retile Floor challenges that model by turning post-event material into a system that is built for longevity.
The tiles are:
For REWIND, this outcome reinforces a core belief: sustainability is not only about designing better products, but about ensuring materials remain valuable long after their first application.
Recognition for Circular Innovation
The relevance of Retile Floor’s approach was recently confirmed when it received the Industrial Innovation Award at the FIP Festival, one of the sector’s key recognitions for design and engineering excellence.
According to the Retile Floor team, the award reflects more than technical performance alone. “It validates the idea that circular solutions only work when ecosystems come together,” notes 4foreverything. “REWIND provided the starting material, but it is the collaboration with the right partners that allows innovation to scale."
Beyond Products: A Shared Direction
REWIND’s role in this story is not about ownership, but about impact. By designing flooring with a clear afterlife in mind, REWIND helps unlock opportunities for others to innovate further down the chain.
Retile Floor stands as proof that REWIND is not discarded once an event ends. Instead, it becomes part of a wider ecosystem where materials retain their value, partners build on each other’s expertise, and circular thinking moves the entire industry forward.
Or as 4foreverything puts it: “REWIND doesn’t disappear. It evolves.”
Showing the Ecosystem in Action at EuroShop 2026
At EuroShop 2026 in Düsseldorf, both REWIND and 4foreverything with his product Retile Floor will be present within the IFES Global Village (Hall 01, Stand C64) from 22–26 February 2026.
We will demonstrate with REWIND how our flooring supports impactful brand experiences and show our latest collections. The presence of both companies reflects how different players contribute to a broader circular ecosystem at their own stage in a material’s journey.
Visitors will be able to explore how various circular approaches coexist, from experiential flooring concepts to modular, reusable solutions, each offering its own pathway to reducing waste and rethinking temporary spaces.
“REWIND doesn’t disappear. It evolves.”“We saw REWIND as an opportunity to work on a circularity proposal, converting used carpet into a new product that can be reintroduced into the trade show industry.”Discover the solutions that have turned our partners’ worlds upside down.
Step inside those worlds to see how our latex-free, event carpets have revolutionized their thinking. Feel the mood. Get inspired.