Rewind® supports Jaarbeurs Utrecht’s sustainability ambitions
Jaarbeurs Utrecht is taking clear steps towards more sustainable events. As one of the Netherlands’ most iconic exhibition and event venues, Jaarbeurs welcomes around 2.3 million visitors every year across 100,000 m² of event space.
With the ambition to become Europe’s most sustainable venue by 2030, Jaarbeurs is looking closely at every part of the event experience — including exhibition carpet. That is where Rewind® comes in.
Rewind® is a recyclable event carpet created to help reduce carpet waste after exhibitions, trade fairs and large-scale events. Instead of following the traditional take-make-waste model, Rewind® supports a more circular approach to temporary event flooring.
As the world’s first Cradle to Cradle Certified® Silver event carpet, Rewind® offers Jaarbeurs a flooring solution that fits its long-term sustainability goals. It helps the venue move towards responsible material use, lower impact and more circular event operations.Rewind® supports Jaarbeurs Utrecht’s sustainability ambitions
Jaarbeurs Utrecht is taking clear steps towards more sustainable events. As one of the Netherlands’ most iconic exhibition and event venues, Jaarbeurs welcomes around 2.3 million visitors every year across 100,000 m² of event space.
With the ambition to become Europe’s most sustainable venue by 2030, Jaarbeurs is looking closely at every part of the event experience — including exhibition carpet. That is where Rewind® comes in.
Traditional event carpets often contain latex, which makes recycling more difficult. Rewind® is different. Because it is produced without latex, no water is used during production and energy consumption is reduced.
After use, the carpet can be converted into pure mono-recyclate pellets. These pellets become a new raw material, ready to be used again in future applications. This helps close the loop and gives event carpet a new life after the event is over.
For Jaarbeurs Utrecht, choosing Rewind® is more than a flooring decision. It is a practical step towards reducing event waste and creating more responsible exhibitions.
Together with Rewind® and its partner JMT Floorcoverings, Jaarbeurs is showing how event venues can make more sustainable choices without compromising on quality, flexibility or performance.
At Beaulieu, we are committed to a sustainable future based on recyclable products and the responsible use of resources.
We are incredibly proud and pleased that Jaarbeurs has gone all-in and partnered with our Rewind®-partner, JMT Floorcoverings. That’s another win for our mission to make events sustainable and eliminate carpet waste.”Aside from catering and exhibition stands, carpet is one of our biggest opportunities to go climate neutral. […] So, we’re going for the most sustainable exhibition carpet on the market. That’s a huge leap toward our mission to become Europe’s ‘most sustainable venue’ and a CO2-neutral venue in Utrecht.The partnership with Jaarbeurs Utrecht marks another important step in Rewind®’s mission to make event flooring more circular. By choosing recyclable event carpet, venues can reduce waste, support climate goals and create better solutions for the future of events.
Rewind® helps exhibitions, fairs and event venues move forward — one fibre at a time.